Relation Between Search Engine Optimization And Keyword Research

Keyword Research is a very important and essential part of Search Engine Optimization (SEO). By using different types of analytic tools, we can easily figure out how to optimize a website for Search Engines. But most of the time our targeted site does not get top ranking on the Search Result page due to a lack of the right keywords. It’s a common problem for all webmasters. 

Firstly in Search Engine, most of the searches happen on a Keyword basis. Secondly, maximum visitors visit only the first two/three pages of search result pages. They use different keywords to find out targeted content. Most of the time it is very difficult to keep a website at the top of the search result page. For this reason, webmasters want to keep the content at least the first or second Search Result Page to get maximum visitors. And it only occurs when search engine optimization (SEO) and keyword research done in the right way.


For the above reason, keyword research is very important for a website. Without the right keywords, a targeted site does not get a higher rank and targeted visitors. Anyone can not say which keywords are perfect for a targeted site. It is very difficult to find out right keywords for a website.

For better search engine optimization (SEO) need continuous keyword research and without keyword research search engine optimization (SEO) will not be successful. You need to choose two types of keywords. 

The first one is primary keywords, which are basic keywords for your website. These keywords are so effective and can properly express your website. The second one is secondary keywords, which is not basic keywords for your website. It may not be related to your website, but can generate huge traffic to your website.

Mainly Keyword Research two types. The first one is the manual keyword research technique and the second one is the analytic software-based keyword research technique.

Manual Keyword Research Technique

The manual keyword Research Technique is so effective. But it is more time expensive and needs hard work to find a proper keyword for a website. You don’t need pay to anyone. For manual keyword research needs good knowledge about search engine optimization and keywords.

Software Based Keyword Research Technique

Another keyword research technique is a software-based keyword research technique. On the web, different types of keyword research tools are available. By using the tools, anyone can easily get keywords for the targeted site. 

Google Adwords Keyword Planner is a very popular and free keyword research tool. You can use this tool to find out keywords for your website. I recommend this tool to you because this tool is easy to use and doesn’t need to be an expert. You can also get different types of keyword research tools, but Google Adwords Keyword Planner is the best.

So It’s your time to find out the right keywords for your website to get the maximum traffic from search engines.